It’s getting harder to tell the pets from the people in the modern American household, but it’s not so hard to understand why. Animals, who operate on instinct and often supply the unconditional loyalty we all crave, delight us and provide us with solace from the ugly, stressful world. Wednesday, Oct. 4 marks World Animal Day, an effort to raise the status of animals in order to improve welfare standards around the globe. Through increased awareness and education we can create a world where animals are always recognised as sentient beings and full regard is always paid to their welfare.

Drinking For Conservation, a sub-organization of the Point Defiance Chapter of the American Association of Zookeepers that raises money for endangered species through benefit nights at Tacoma taverns and bars, hosts a fundraiser for fishers during World Animal Day at Peaks and Pints bottle shop, taproom and restaurant in Tacoma’s Proctor District.

Fishers? Indeed. The fisher (Martes pennanti) is a member of the weasel family, similar to the marten. Fishers are common in the Northeast and Midwest, but rare in the Northern Rockies and Northwest, where they are one of the rarest carnivores. Over-harvesting for pelts and loss of forest habitat due to logging and road building has significantly reduced and fragmented the fisher’s range in the Northwest.

Join Drinking for Conservation to support this special species at Peaks and Pints. For every pint of Pelican Brewing Co. craft beer, including the Oregon brewery’s fresh hop, Peaks and Pints will donate a dollar to fisher conservation.

Sniff around Peaks and Pints Wednesday, Oct. 4, drink delicious craft beer and help keep fishers thriving in the Northwest.

DRINKING FOR CONSERVATION: FUN FOR FISHERS, 6 p.m. Wednesday, Oct. 4, Peaks and Pints, 3816 N. 26th St., Basecamp Proctor, Tacoma, donations