Join Peaks and Pints’ pFriem West Coast IPA party
If you’re an India Pale Ale statistician, you’ve followed the trend from New England–influenced hazy IPAs back toward the West Coast style. Your data shows brewers across the country are back on the West Coast IPA bandwagon and the new-school elements that they’re applying to them. In Hood River, Oregon, pFriem Family Brewers seized the chance to take another deep dive into the world of West Coast IPA, this time with heavy influence from their hazy IPA exploits as well as from other research and practical work being done within the industry. pFriem’s has just released West Coast IPA, their sixth beer in their year-round 12-ounce can, and Peaks & Pints celebrates with a release party for the new red can at 5 p.m. Tuesday, Aug. 29 in our North Tacoma lodge.
IPAs emerged in the 1700s when British brewers found a market for hoppy beers in India and territories of the British Empire. The American spin on IPAs began to capture widespread appeal in the U.S. by the late 1990s. Those early versions in the craft beer movement often focused on sharp citrus and pine flavors. “West Coast IPAs have been around for over 20 years, but the new ones are much less bitter, more aromatic, and brewed with a modern touch incorporating what we have learned over the last 20 years. In general, people are asking for these beers,” says Josh Pfriem, co-founder and brewmaster at pFriem Family Brewers in Hood River, Oregon, in a news release. In response to these evolving preferences, pFriem Family Brewers has worked to balance the traditional aspects of IPAs with big, fruity, tropical, sticky, and soft flavors of hazy IPA in their modern twist on the classic West Coast style, catering to the evolving tastes of craft beer drinkers with its light refreshing crispness and aromatic hops.
pFriem Family Brewers’ West Coast IPA is brewed with high-quality pale malt from British Columbia, and a touch of corn sugar to allow the hops to effuse a vibrant aroma. The beer incorporates a blend of Pacific Northwest’s powerhouse, Citra, and Oregon’s new-school hop, Strata. This fusion creates bright, aromatic notes of tangerine, cannabis, strawberry, starfruit, and grapefruit, and features a lean and bright palate. This contemporary interpretation of the classic style is designed to be dry and crisp, with a modern and striking hop profile.
Grab your stat book and join Peaks & Pints as we host a release party for the new pFriem West Coast IPA Aug. 29. We’ll also tap pFriem’s flagship IPA for side-to-side comparisons, plus several other pFriem beers.
LINK: Peaks & Pints beer and cider cooler inventory
